What We Do
ARTISTTAAN is India's first hip-hop label — and a full 360° management company. We find raw talent in the streets and build everything around it: the sound, the brand, the bookings, and the business, so artists can stay focused on the music.
Pillar One
Since 2016, we've been signing and developing India's most authentic hip-hop and indie voices — including the first Indian hip-hop deal with Sony Music.
We go where the mainstream doesn't — into localities, cyphers, and street scenes — to find lyricists and producers with something real to say.
Studio time, production credits, mixing and mastering — we help shape a raw idea into a record that's ready for release.
Every release goes out across Spotify, Apple Music, YouTube and beyond, backed by playlist pitching and release-day strategy.
Royalty collection, rights management, and placing our catalogue in films, shows, and ads so artists get paid for every use.
Pillar Two
A record deal is the start, not the whole picture. Our management arm handles everything around the music, so an artist's career grows on every front at once.
From visual identity to release calendars, we build the long-term story around every artist — not just the next single.
We connect artists with brands for endorsements, collaborations, and campaigns that fit their voice and audience.
College fests, concerts, and club nights — we handle routing, contracts, and logistics so artists can just perform.
Press coverage, interviews, and media relationships that keep artists visible between releases, not just around them.
Music videos, behind-the-scenes, and social content produced in-house to keep every drop visually on brand.
Direct-to-fan drops and merch lines that give artists another way to connect with — and earn from — their audience.
How It Works
We scout talent directly — through demos, cyphers, and street scenes others overlook.
Studio sessions, mentorship, and creative direction to sharpen sound and identity.
Music goes out to every major platform with a real release strategy behind it.
360° management takes over — brand deals, bookings, PR, and merch — building a lasting career, not just a hit.
Work With Us
Whether you're an artist looking for a home or a brand looking to partner, we'd love to hear from you.